The USA Hispanic Market’s buying power has become of increasing importance to businesses across the nation.  This target demo is important not only because of its sheer volume, however, but because of the specific psychological characteristics which frequently come into play for USA Hispanics when making a purchasing decision.

 

When marketing to the Hispanic audience, many factors come into play, including cultural variables based on country of origin, price of product and what they are getting for their hard earned dollars. Following are several ideas and ways for you to be aggressive in attacking Hispanic markets and getting them into your store,  

 

1.      Getting your store online in Spanish is a huge key. Customers are using Google, Yahoo, Bing and other search engines to hunt for specific information and solutions to their problems.

2.      Be known as the fitness store with the most competitive prices in town. The more you can offer at the time of the sale makes you the leader in their eyes.

3.      Build a great reputation through providing top notch customer service, Hispanics are huge on the service side and when things don’t flow like they should they will let everyone close to them know what went down, word of mouth is a powerful tool.

4.      Adding your store to local Hispanic news papers, radio stations, and anything locally that will allow you to advertise.

5.      If your Hispanic traffic is high enough, consider translations of hang tags and other POP materials in the store.

6.      It is a great disadvantage not to have bilingual representation. Having even one employee who speaks Spanish will assist greatly