Make your store the venue
People and organizations are always looking for new exciting places to hold events. If you have the space why not host in-store events to get new customers into your store. Let the event organizer bring in the people and refreshments while you provide the space and atmosphere. Of course it may make a little more sense if the event is somehow health and fitness related.
Making your store a venue for events is a great way to increase traffic during slow times or the off season. With a relatively small amount of space and equipment you could host personal training sessions, exercise and product demonstrations, kettlebell training, CPR or first aid training, blood pressure and health screenings, book/photo signings, just to name a few ideas. The event organizer benefits from having a free place to promote their product or service and your business benefits from having new potential customers browsing your store. You can set up your displays for the event to place direct focus on the items that are best suited towards the attendees. You might even want to offer discounts during the event.
To get the word out about the event, post signs in your store, put flyers in your customers bags, and check the local papers for event organizations that you can contact. Hosting an event in your fitness equipment store maybe just what it needs for additional business. We all know that deep down inside everyone has some desire to be healthy and fit. These events give you a chance to convert and capture a new fitness customer.
« Back |
